Fractional Marketing for Creative Agencies
Thought leadership-led go-to-market strategy and your agency marketing consultant for more business and less busy-ness.
Speak directly to the high-value (and values-aligned) clients you actually want to attract
It’s hard to be objective about your own business, especially when there’s so much on the line. You’re up to your eyeballs in delivery and marketing yourself doesn’t feel urgent… until it is.
You’re not alone and we see it all the time:
An agency's Instagram or Blog hasn't been updated since 2020, which makes it look like they’re stagnant or struggling.
High-paid Creative Directors – or worse, Founders – reactively shouting on LinkedIn as a last ditch effort to bring in leads.
Agencies who want to hire top-tier creative talent – but no one knows who they are (including their clients!).
It’s also not enough to be seen anymore – you need to be remembered. The good news? You already have everything you need to market yourself: you just don’t know how to utilise it (yet).
Go from reactively ‘shouting’ to proactive brand building
At Gunther Consulting, we understand the joys and sorrows of the ‘agency rhythm’: when you’re busy, self-promotion stops, and when work dries up, there’s no pipeline, because the marketing engine has been cold for months.
Marketing often looks random: a LinkedIn flurry before a pitch, a panicked website refresh, or a content blitz – then six months of silence. Replace scarcity with proactive fractional marketing that gives you a clean plan for consistent growth.
Get an experienced agency marketing consultant on your team
Ongoing Support: Fractional Marketing
Ready to be seen and known in the creative industry and beyond? Our thought leadership approach to marketing means you don’t have to start from scratch. We’ll shape your best work, opinions, frameworks and war stories into positioning that can’t be ignored.
Here’s what that looks like:
Phase 1: Audit – A co-design workshop to clarify brand positioning, content pillars, competitor landscape, and set up your reporting dashboard.
Phase 2: Strategy – We’ll pin down your audience and marketing ecosystem, define the approach to thought leadership, set SMART goals, and lock in a quarterly content calendar.
Phase 3: Delivery – Roll out the strategy with our network of PR & Creative partners.
To Move Fast: Agency Marketing Sprint
Want to work smarter, not harder, to get new business ready? After a half-day workshop with us, you’ll get a road tested 30-day playbook to sharpen your story and build the momentum needed to land leads.
Here’s what you can expect:
Sprint Session: This half-day co-design workshop stress-tests and sharpens your brand positioning, defines content pillars, and explores your thought leadership territory and capacity, delivered in a…
3-page Playbook: In less than a week you’ll receive a playbook with: refined positioning; custom content pillars; thought leadership voices; 3 key actions to drive momentum; credentials and marketing ecosystem recommendations; and a resources roadmap to roll it all out within your capabilities and budget.
On top of our fractional marketing, you can add-on…
Awards Strategy
Don’t let ‘real work’ win the calendar battle. Our Awards Strategy won’t get in the way of billable work – if fact, it will help you win more of it.
Personal Branding
Your stories, knowledge, and opinions, packaged up in a way that makes your agency a magnet for the right clients. Visibility increases opportunities.
1:1 Strategy Call
Get fast, strategic advice and support from Kathleen when you’re feeling stuck – or sh*t has hit the fan.
Dashboards & Reporting
Your website analytics, social media accounts, email, and more, in one place. No more guesswork, only solid data for better decisions.
Access To A Vetted Freelancer Network
Access our expert network of creative talent to handle your agency’s marketing, or to deliver on a project when you don’t have the team on deck.
Content Calendar
Have a real plan of what to talk about, on what channel, and when. We’ll design a cadence that supports your workflow, not slows it down.
References on Request
Marilyn and Sons
The Fuel Agency
Chook Digital
DDSN Interactive
Put your agency first, for once
Marketing compounds, especially the kind of PR and thought leadership kind we do at Gunther Consulting.
So every month you wait is interest you’re not earning.
Here’s your next step:
Book a discovery call with our Founder, Kathleen, to talk about where you are, where you want to be, and what’s in the way.
Choose your adventure, whether that’s the Agency Marketing Sprint, or a combination of services assembled with us as your agency marketing consultant.
Set your rhythm: We’ll integrate with your workflows and bring in the right partners and resources to help you get traction in your marketing each month.
What clients are saying
“Kathleen has been brilliant for us in taking away the overwhelm and anxiety that comes with building up marketing capability in a small business.
We’re not natural self-promoters, and she’s helped us identify storytelling pillars, content streams and opportunities that feel authentic (while still pushing us out of our comfort zones, which we needed).
As a team without dedicated marketing resources, internal marketing was always the first thing to get sidelined. Kathleen has given us a process that makes it manageable and ongoing — and we’re already seeing the results in increased audience and engagement."
Marijana Simunovic, Weave Co-Founder & MD
Visibility increases the surface area of your luck
If you’re losing pitches you should’ve won, it’s likely not a creative issue: it’s a visibility one. If no one knows who you are or remembers your name, how can they trust that you’re the right choice?
Opportunities come to those who are consistently seen in the right place, at the right time, by the right people. Don’t leave it to chance – it’s time to invest in fractional marketing for your best business asset: YOU.
